Boris Šurija is a Croatian behavioral psychologist and entrepreneur. He is the founder of the agency “Behave”, specialized in applied psychology and behavioral economics, as well as the AI platform for writing psychology, “Lexi”.
For the past three years, he has been researching AI psychology, specifically mapping the “cognitive” biases of LLM models in order to better manage them.
He was nominated for MIT’s Top 35 European Innovators Under 35 (2017), participated in the World Economic Forum in Davos (2015), and furthered his education through summer schools in behavioral economics at the Max Planck Institute in Berlin.
He is an alumnus of the Academy for Political Development (APR) from 2018 and is also known as a TEDx speaker.