QED 2024

Jürgen Appelo

Author, speaker, and entrepreneur

As an author, speaker, and entrepreneur, Jurgen Appelo helps innovative organizations survive and thrive in the 21st century. He gladly shares stories, games, tools, and practices, so you can create your own way of working as a network organization. Most importantly, he offers the unFIX model for organization design, continuous innovation, and a better human experience.


Jurgen calls himself a creative networker. But sometimes he’s a writer, speaker, trainer, entrepreneur, designer, manager, blogger, reader, dreamer, runner, freethinker, or … Dutch guy. Inc.com has called him a Top 50 Leadership Expert and a Top 100 Leadership Speaker.