QED 2024
Playground Dots

Karlo Stojčević

Founding Partner at Tvoj Domagoj

Karlo Stojčević is the founder and partner at the consulting platform TVOJ DOMAGOJ.
He is an expert in the transformation of brands and their sustainability, brand diagnostics and strategic planning, as well as the creation of communication platforms and tactics. He is an innovator in the field of strategic storytelling planning tools. His machine learning tool Prometheus has been purchased and used by a well-known consulting group in brand diagnostics since 2021. He is an educator in the real sector and the author of numerous seminars, research, publications, and a book “Surviving advertising in Croatia and the region”.
During a 23-year career in sales and marketing, he worked as a licensed broker at Reliance Capital Inc. (San Francisco), account manager at the creative agencies LOWE Digitel and BBDO (Zagreb), regional director of strategic planning and business leader at Publicis Groupe, Leo Burnett and Saatchi&Saatchi (Zagreb), with whom he won the Effie, IdejaX and S&S Best in Show CEEMEA awards. After that, he worked for 4 years as the CEO and board member at Styria’s content agencies Pixsell – Red point – Newsroom (Zagreb). For 3 years at 24sata (Zagreb), he held the positions of head of strategic planning and director of content&experience – the leading and most awarded native advertising studio in the World.

All sessions by
Karlo Stojčević

Curiosity for Creativity

In this highly interactive demonstration, Karlo will expose an unexpectedly high level of connection between curiosity, empathy and the awakening of creativity that results in designing superior products your audience will fall...