Liana Keserić began her career at Raiffeisen Bank in the then Transaction Services Sector. She soon took on her first managerial position as Head of the Client Relations Department for Transaction Services, and in 2015, she joined the RBA Management Board as the person responsible for IT, Security, Operational Services, Process and Project Management, as well as Procurement and General Affairs. When she was elected President of the RBA Management Board in 2020, Liana Keserić became the first woman to hold that position in one of the major banks in Croatia. Her third term, which began in 2024, only confirms Liana’s success at the helm of Raiffeisen Bank, during which she led the bank through its largest project in history – the transition to the euro. The focus of this term remains on customer satisfaction and employee care, which are at the core of Raiffeisen Bank’s operations in Croatia.
